Alison

After completing her degree in Fine Art at Canterbury, Alison spent five years with Octagon Marketing. Working her way through the Sponsorship market, from good cause campaigns for the Department of Health to UEFA Champions League and FIFA World Cup football sponsorships, Alison eventually found her ‘perfect fit’ with Formula One, initially working with MasterCard and the Jordan team, before moving on to Vodafone and Scuderia Ferrari. She spent a further year with Works London as an Account Director, heading up a team of seven young managers, and taking on all aspects of SAP’s sponsorships with McLaren-Mercedes and golfer Ernie Els. In 2004, Alison took some time out to concentrate on a blossoming creative career (indeed, she still works in a professional capacity as a freelance photographer). In 2007, the opportunity and desire to return to the Formula One paddock was realised when she moved back to Vodafone, this time with Vodafone McLaren-Mercedes, before branching out to undertake additional freelance work. In 2009, Alison began working with the ATP Tennis Finals in London and the Race of Champions in Beijing on their VIP Hospitality programmes.

Strengths: Organisation, creating order out of chaos! Keeping the coolest head when all around are losing theirs – and also just ‘being’ with people, from all walks of life, ensuring they have the best experience possible. 

Clients include: MasterCard, Hyundai, Department of Health, Health and Safety Executive, SAP, Vodafone, ATP Tennis, Race of Champions.