When athletes speak with the media in the heat of the moment they can all too often say something they’d ordinarily have the composure to hold back. In today's world of fast-paced internet communication a misquote can quickly go global, damaging the positive image a driver has worked hard to cultivate.
On the other hand well-managed dealings with broadcast press can be of great benefit to their perception and marketability – crucial factors in the pursuit of sponsorship and professional employment.
Pole Ltd offers tailored media training with distinguished sports anchor Jon Desborough either as part of a wider package or as a one-off service. Drawing upon two-decades’ experience in the industry with Sky News and Channel 4, he is perfectly placed to school drivers in media relations.
As one of the voices of BT Sport's 2014 FIA World Rally Championship (WRC) programming, Jon is involved in commentary and service park coverage, while also freelancing for the Sports Bulletin Desk on Sky News. His past experience includes two seasons heading Channel 4's coverage of the WRC, a year fronting the series for ESPN, and presenting Sky News' award-winning sports segment.
During his distinguished broadcast career Jon has heard every right and wrong answer to a question put to a racing driver. Working with him can ensure your next response is one you’ll be happy to hear back.
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In memory of Andy Wilkinson, 1978 - 2011
A la mémoire de Andy Wilkinson, 1978 - 2011